• In this ever-growing current trend, many businesses have known to go mobile. It’s all happening because of Ever-present Smart phones.
• Mostly all companies are expressing the desire to become reachable to consumers using mobile phones.
• A mobile app has greater will- power which acts as an excellent engagement medium to connect businesses with prospects, clients & customers, share relevant information.
• It programs in a way to on-the-go consumers who want greater elasticity and convenience at any given point of time.
• This serves as a wide advantage to the companies because you can get quick and genuine feedback when compared to traditional survey methods of emails and questionnaires.

Following reasons will tell why your business needs a mobile app:

Brand presence and recall:

• Mobile apps play an extensive role in offering brand, this gives an associated presence that translates into powerful results.
• It allows the company to reach target audiences and in turn promote the brand’s ability to drive awareness in a whole contemporary way.

User experience:

• Mobile is an engagement channel rather than an advertising channel.
• Native app which is designed well offers greater functionality. It has easy usage and tremendous content which bound to enhance the overall user experience of the business.
• Some of the main guidelines you should encompass in your app:
• You should focus well on offering core characteristics of your business that has relevance to users in the mobile environment.
• Make mobile-only functionality and use mobile device’s capabilities to improve it.
• You should include features which are significant to business category.

Two-way communication:

Mobile app is considered as an effective two-way communication tool between both brands and customers. Large companies use this chance of pushing information about their products and services to a large set of customers using smart phones and tablets. They give various options and flexibility for a newcomer to operate as a marketing tool.

Paid apps:

Charging users for utilizing your app is a great way of earning money, but you must pick the right price because sometimes it may be delicate. It is not good to ask the users to pay upfront for a mass market app, but still you can charge users when you cater to a niche market.

Freemium model:

It suits best when you introduce your app to the customers in a grand manner. Furnishing games to the customers works well when you allow consumers to advance further in the game.

Subscription-based model:

This model was implemented when companies charge users a monthly fee to access premium services. Companies which get repeat set of customers will gain huge benefit from this model..

In-app purchases:

This app tends to evolve both for gaming apps and non-gaming apps. A latest study revealed that the total mobile application revenue could reach higher and out of everything, a main credit and major portion will come from in-app purchases.

In-app ads:

In-app ads are quite developing, with the growing medium of mobile usage among users; marketers are investing more money into in-app advertising. You can easily free from worries by selling the advertisements or filling the inventory because selling the advertising space within the app can become an excellent source of revenue for companies.

Building a loyal community:

It truly builds a community among your customers and builds up loyalty and reliability among them. Greater engagement that customers gain from mobile applications can be turned into retail customer loyalty. When people get engaged and pay with smart phones then they move through lines more swiftly.

• In recent times, the app economy is flourishing well. This tells that both established and novice people understand the current situation and are taking all the exertion to make sure that they do not miss this comprehensive opportunity.
• But you should be very careful in indulging your apps or else it may join the group of ignored apps on the user’s mobile devices.
• Here, we suggest some solutions to the problems that many app developers face to gain benefits from the thriving app economy.

Making Ads:

Like other web pages, you can show ads to the audience which could be in the form of text ads or might be banners.

How it makes you money:

Presently, some of the mobile ad networks (InMobi, Admob, Millennial Media and iAds) offer easy incorporation with your app. These help you to start earning the revenue immediately and achieve your goal. It promotes your app in other iPhone apps and also has the ability to track how many downloads they generate for you.

Hidden Obstacles:

The CPM (Cost Per Mill) rate is low that may put some stress on layman developers at the beginning stage.

Solutions:

Effectiveness is the major concern of in-app ads. A study revealed that most of the people who are in the middle age group are more likely to recall in-app ads than the ads they see while browsing the mobile app.

App Discovery:

App discovery has been turned out to be increasingly crowded with all sorts of competitors.

How it makes you money:

Data taken between 2011 and early 2012, the survey reveals that an average American iPhone developer has earned $63,885.34 from in-app purchases that includes games and he earns $23,482.15 if you remove games from the equation.

Hidden Obstacles:

Today, this tends to be considered as the major obstacle that mobile app developers are facing. If your app was not there at the top app charts and also not in the list of categories, then automatically you will lose users along with revenues.

Solutions:

The first and foremost thing the app developers require to understand is that the app discovery is completely a developer problem and it’s not a consumer problem. Generally speaking, app discovery can be achieved through a combination of various steps like. Spending time to install campaigns, purchasing advertising space, cross- promotion, keeping information up-to-date to users, sending personalized press releases to bloggers and reviewers, Active usage of social media, build relationship and interaction.

User retention:

There is no surprise in it. It has been proven by numerous study results that we both love and also quickly get bored by our mobile applications. It measures simply by the total number of days it takes for users to stop using a given application.

How it makes you money:

Apart from entering new customers, the existing customers too represent a big opportunity for lot of app developers.

Hidden Obstacles:

According to a study released by one of the application analytics firm, most of the smart phone owners are willing to try new apps, 26 percent of the time they download an app, use it once and never use it again.

Solutions:

Mobile apps that are capable can easily tend to achieve this. For gaining new users, it is essential to get onto one of the top apps list, but due to tough competition it is very difficult to stay there. There are various numbers of tools where you can use to re-engage users. One of such tools provides developers the ability to access aggregate data on demographics, usage and custom events on their applications without the cost. By inserting new and stimulated features on your mobile applications, you can improve it that your customers would find most profitable. Multi-touch functions, social networking integration, location-based services are some of the most important purpose you lure users to come back for more. Lastly, building an online presence is significant because half of the mobile app users search on the web for the apps.

• In this tough economic territory, spreading your business in a splendid way is never tends to be an easy task.
• Apart from retaining a two-way communication with the customers, a perfect business owner has to deal with numerous tasks like keeping up with products, services and competition.
• So, one of the distinguished way to connect with people is through mobile apps because current trends indicate that users are increasingly going mobile.
• Nowadays, each and every organization is embracing the revolution called mobile apps due to the raise in the mobile marketing strategy.
• To be genuine, a clear and instinctive app designed can do wonders for a company.
• Some of the most significant ways you must keep in mind while delivering a powerful app experience are as follows:

Enrich your content and mobile experience by connecting your customers:

Today, no business can be achieved easily without mobile applications. Customer service, marketing and payments can be made absolutely through these apps, so no business can ignore the potential of reaching out to customers. You have the option to opt for Geo-location feature. This feature provides a rich user experience since it provides appropriate data based on your location. Ensure that whether your app contains all the essential features relevant to your category (retail, shopping, productivity, location-planning, paperless ticketing, music, games and so on). You must focus on delivering rich contents to your users besides functionality. Apple’s own User Interface Guidelines suggests, focusing well on the contents will be more helpful to make an app stronger and powerful.

• Drafting a statement of intent for your content is the first and foremost thing you need to do.
• Check and recognize whether your content promotes your business objectives well and meet the customer needs.

Blending up your apps with Social networks:

Blending your mobile app with Social media Integration is really a better idea to help users interact with social networks. To improve engagement and interaction with your customers, you can switch to social media sites like Facebook and Twitter. But other than these sites there indulge other options like Tumblr, Pinterest, Instagram and Flickr.

Enrich your content and mobile experience by connecting your customers:

• Analyzing and identifying customer’s inevitably and pursues them through social media marketing contests, surveys and opinion polls.
• Usage of good feedback to gain perception and improve performance.
• Creates good opportunity to share customers experience on the company website.

If you like to run a social media contest for promoting your app, you need to first ensure whether you market your campaign or contest across multiple platforms like: social media accounts, your website, your partners, all of your e-mail lists, related forums, etc....

Create Vibration around your new product or event:

Creating a buzz among the people will surely create a good impression. Mobile app is definitely one of the fine ways to inform your customers about new products and services that you have already launched or about to launch in the market. Marketing strategy is a fundamental element to create the buzz around your product. You can enhance your productivity by offering users discounts and offers.

User-friendly visible methods make your customers to find your app easily:

Usually developers use to submit their app to their respective marketplace only. But rather than doing this, you can create a dedicated website, build a splash page, Twitter account, get a blog, do a sneak peak, create teaser videos and much more for make it more visible.

• Everyone knows that it is really a challenging task to improve the app’s ranking. But anyway, the app store equation is not too difficult to perceive. If an app sells well, it will continue to do so, but if it falls below the radar, then it is intended to stay there forever.
• Every developer in this field will face a big query of driving traffic to their app and improves their apps ranking. Anyhow, it is very difficult to solve this big question as well as there are no simple solutions to handle these questions.
• By following some of the tips, you can mark some areas that you are concerned about like: overall marketing plan, organic traffic and revenues.

Do a research and know about your audience:

You have triggered a tremendous app that the people need to know about as well you strongly believe that every other individual in the App Store would love to try it. It is always better to pick some categories of people that you think will be the ideal users of your app and target them. To know about their craving, you can refer which websites they frequently visit and what publications they read and so on. By referring all their stuffs, you can gather some sort of information by looking at how your competitors approaching some of the same customers. After completing all the required tasks, you can enhance your app’s exposure to other age group as well.

Creating campaign for APP marketing before will be better:

Concentrating more on the marketing strategy at the rising stage of the project is essential. It is very difficult to achieve the task if you wait envisage a marketing strategy after releasing the app. You can hire professional app marketing Expertise Company to create the hype of your app at the time of release. This will surely reward you with a big audience who eagerly waiting to get their hands on your app.

Burst campaigns use advertising:

Using burst advertising campaigns will be more helpful to boost app’s popularity and drive organic installs. One of the best cost effective burst promotions for your app could be cost-per-install ad network.

Social Media – Act as a tool to device to promote your app:

Attractive screen shots with an eye catchy description will create a good impact for your app. You can also refer app reviewing sites, bloggers; write a press release that talks more about the benefits of your app to various magazines and newspaper. E-mails campaigns also can be done to target the audience in order to build interest around your app. The easiest way is to set up an account with Google Adwords and run a campaign on it. So, it is really a better way to indulge in social media for promoting your app.

Dropping the Discount or Price:

Usually people love discounts, sales, and bargains. So it is the most vital and effortless way to influence the customers. However, Setting up right discounts is essential to meet the goal of increased installs and revenues.

Updating the App with enriched features:

Updating your apps regularly with new enriched features is important because it will add some light on your commitment to bring the best to the users.